Grasim Invests Rs 100 crore to develop first fabric brand

Mumbai: Grasim Industries has invested Rs 100 crore (US$ 15.96 million) to develop its first fabric brand, Liva’, which it will distribute through 1,000 outlets as part of a plan to stay in sync with changing consumer behaviour. `Liva’ is the first viscose staple fibre brand from Grasim, the …read more


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